Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation. It transcends traditional roles like sales, marketing and customer service. Instead, digital transformation begins and ends with how you think about and engage with customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side.